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Editor’s Favorite: Nuele Hair Serum Named a Top Pick by TODAY

In the ever-expanding world of hair care, Nuele Hair Serum has secured its place among the best—recognized as an Editor’s Favorite in a recent roundup by TODAY. With a clean formulation and multipurpose functionality, the serum is celebrated for its ability to nourish, protect, and restore hair, particularly for those managing oily hair types or experiencing early signs of thinning.

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Retailing at $33.99 for a 2 oz. bottle, Nuele Hair Serum features a blend of argan oil, rosemary oil, jojoba oil, clary sage, and moringa, all known for their restorative and scalp-soothing properties. Crafted for post-wash use, it has also become a go-to heat protectant for many, thanks to its lightweight and non-greasy finish.

TODAY’s writer, Jannely Espinal, offered a personal endorsement, sharing,

“While the serum is intended for use after washing your hair, I use it as a heat protectant before I straighten it. It protects my strands and doesn’t leave a greasy texture.”

She further noted the impact of the serum’s natural ingredients on problem areas: “I just use a few drops around my hairline and crown where I started seeing hair thinning.”

Though the product doesn’t include an applicator, its pleasant scent, gentle consistency, and botanical-rich formula make it a standout in the growing category of natural hair care solutions.

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At the heart of Nuele is a story of innovation, empowerment, and purpose. Founded by two visionary women—Dr. Christine Martey-Ochola, a biomedical scientist, and Anne Cheatham, a sustainability expert—Nuele was born out of a shared frustration with harmful hair products and the desire to offer a clean, science-backed alternative. Their mission is clear: to empower women with products that are both effective and healthy, eliminating the need to choose between beauty and well-being.

With roots in both science and sustainability, Nuele's formulations avoid synthetic additives, focusing instead on nutrient-rich ingredients that protect hair and scalp integrity. The brand is also deeply committed to ethical sourcing and environmental responsibility, using fair-trade oils and recyclable packaging wherever possible.

Nuele is more than a beauty brand—it’s a movement for cleaner standards, deeper self-care, and the power of women-led innovation. Its selection by TODAY is not just a win for the product—it’s a recognition of the mission that fuels it.

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