Image created by instagram.com/floboubee/
Florence Boubée-Legrand: A Life Poured into the Craft
Florence Boubée-Legrand’s journey began in a world alive with ideas, art, and culture. With degrees from Université Paris-Sorbonne, Montpellier SupAgro, and UC Davis, her academic background reads like a curated tapestry: oenology entwined with cultural project management, threaded with classical literature. It is a provenance that seems almost predestined for Maison Ruinart, a house whose identity has long danced between heritage and modernity, science and artistry.
Image created by instagram.com/floboubee/
Before joining Ruinart in 2021, Florence carved a career as intricate and multifaceted as the finest cuvée. She founded Sésame Communication, one of France’s earliest sustainable communication agencies devoted to wine, and spent years directing marketing and R&D at Inter Rhône, Cave de Tain, and Œnologie Conseil Champagne. Her résumé is less a straight line than a mosaic, each role another brushstroke in her lifelong study of wine as a living expression of culture.
When she speaks about Champagne, Florence’s voice carries a measured musicality. “Wine is not made, it's listened to. The vines speak. The vintage whispers. Our job is to translate without losing the poetry.” The line encapsulates her dual nature: the scientist who scrutinizes oxidation and phenolic structure, and the storyteller who senses the heartbeat in every cuvée.
She leans into technical nuance with quiet authority. She details oxidative balance, the subtle choreography of oxygen during vinification, and the layers time imparts, toasted almonds, citrus zest, flint, chalk dust. Yet even as the conversation drifts into chemistry, Florence brings it back to poetry. “Dom Ruinart,” she says, “is about the dialogue between strength and grace. It’s the architecture of patience.” Her command of detail never eclipses her reverence for beauty; an equilibrium as delicate as a symphony, as refined as a perfectly composed cuvée.
Beyond the glass, Florence’s influence is profoundly forward-looking. She has championed sustainable viticulture and advanced analytical tools for measuring oxidation and phenolic composition, fortifying Ruinart’s commitment to transparency and ecological responsibility. Under her guidance, technical communication becomes narrative. “Consumers want to know not only what they’re drinking,” she explains, “but what values they’re supporting.” Her years at Sésame Communication and Cave de Tain taught her that sustainability is as much about story as practice.
