Join us for an extraordinary sensory experience as Tequila Don Julio partners with New York City’s Mercer Labs Museum of Art and Technology to present Por Amor: An Immersive Tasting Experience — now coming to FIDIWEST for a limited time.

This one-of-a-kind activation invites you to explore the heritage of Tequila Don Julio through the lens of art, technology, and flavor. Step into an immersive journey celebrating the legacy of Don Julio González, the craftsmanship behind the Blue Weber agave, and the bold innovation that defines each expression of the spirit.

Set within mesmerizing interactive spaces, guests will be surrounded by the sounds of Mexico, 4D spatial audio, LED mirrored rooms, and volumetric light installations — all designed to evoke the essence of Mexico’s land, culture, and flavors. Attendees will also have the opportunity to craft and savor their own Tequila Don Julio cocktails using fresh ingredients and artisanal tools.

Celebrate where tradition meets imagination. This is more than a tasting — it’s a full-sensory tribute to Mexico’s most iconic tequila.